With affordable housing in mind, developer Stateland Inc. launched its newest economic housing project in the South.
Introduced to the media on March 1 was Gran Avila, its new master-planned, mid-cost housing development in Barangay Majada, Calamba, Laguna.
Stateland officials led by president Reynaldo Cometa attended the launch of the 16.25-hectare subdivision. Pag-Ibig Fund chief operating officer Darlene Marie Berberabe and Calamba City Mayor Timmy Chipeco graced the event, showing their support for the project.
Gran Avila units are affordable. Prices will range from P650,000 to P1.25 million. Divided into five phases with a total of 1,222 residential units, the subdivision will have houses varying from single-story to two-story single-attached houses and from one-story row houses to townhouses. Amenities include a clubhouse, a playground and a multipurpose hall.
The house models offer various modern designs with flexibility and functionality and is built with careful attention to detail to assure the integrity of each structure, according to the project’s information sheet.
Accessibility will not much be of an issue, as the Gran Avila is near schools, hospitals, churches and major malls. Jeepneys and tricycles are just a block away from the development.
What Gran Avila offers
For Regan Uy, Stateland first assistant vice president for marketing, since shelter is a basic need of man, “it is important to have a house of our own.” Uy offered tips on what to look out for when checking out a residential unit. He pointed out the following come-ons that make Gran Avila stand out:
• Location. “It should be easily reachable via public transportation and near schools, government buildings and malls,” he said. Emphasizing on the Filipino’s love for shopping, he added that properties are more salable when near a mall.
• The neighborhood. “Consider the neighbors,” Uy said. “Pinoys consider only the price. But we in Stateland also want to make a very great community [for them to live in].” He said Stateland makes it a point to check on the community and the people living in it whenever it develops an area.
• Structural stability. “Our houses are durable and can stand against any condition,” Uy said. According to him, Stateland’s 15-year structural stability warranty is not available among its competitors.
He added that in the country, structural stability is important, especially because of Filipinos’ attachment to their homes. “Kultura ng mga Filipino na ipinapamana sa mga anak natin ang mga bahay natin. (The culture of us Pinoys is that we give our homes to our children as inheritance.)”
Stateland’s newest subdivision is already attracting a lot of prospective homeowners, Uy said, especially since a lot of these homeowners are reserving early for the units. “We had around 190 reservations, 30-40 percent of all the units in the Gran Avila.”
Uy added that most of the prospective buyers are OFWs. “They have the purchasing power, better than the locally employed ones, and they are able to save more [money] faster.”
This had challenged Gran Avila to deliver the goods, Uy added. “We are working faster and harder to finish all the units.”
On the other hand, Stateland—which has projects in Cavite, where it dominates the mid-cost housing market, and Laguna—said the Gran Avila is committed to keeping up with its adherence to quality, meticulous workmanship and compliance with industry standards in land development, and is planning to expand its projects in the area.
Delie Chua, Stateland senior vice president for sales and marketing, said: “We will be able to provide another well-built and well-developed community in the Laguna area. We are privileged to serve our hardworking countrymen with the houses they deserve for very affordable prices.”
Perspective of the Gran Avila entrance
Actual house model Alto, a two-story, single attached with 60 sq.m. floor area.
(Originally published on Philippine Daily Inquirer by Noli Ermitanio last March 15, 2014)
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